It doesn't matter whether you're 16 or 36, smoker or non-smoker, fit or lazy, woman or man - breast cancer can happen to anyone.

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India is staring at a breast cancer epidemic. But do we have the awareness and tools to prevent one?

Indiatoday

76K women at risk of losing lives to breast cancer in India every year

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Early Warning Signs

You've probably heard of the alarming stats, but somehow you never quite believe it'll happen to you.

Celebrities ask you

pearheaded by Avon India, the #PayAttention hashtag on Twitter takes the help of celebrities to educate people

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It doesn't matter whether you're 16 or 36, smoker or non-smoker, homemaker or executive, woman or man - Breast Cancer can happen to anyone.

#PayAttention is an initiative by Avon Beauty Products to spread awareness and help beat
Breast Cancer.

Steps to breast self-exam

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#PayAttention.

Education and awareness are necessary to beat breast cancer. Know more:

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India is staring at a breast cancer epidemic. But do we have the awareness and tools to prevent one?

Read Story

WebMD

Breast Cancer is the second most common cancer in women, after skin cancer, and their No.

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Indiatoday.in

76K women at risk of losing lives to breast cancer in India every year

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Science Daily

Breast cancer study in India shows how the country can avoid crisis

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The Indian Express

Lack of awareness leading India towards breast cancer epidemic

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FIGO

Study: India must avoid a breast cancer epidemic

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Breast Cancer Now

Myths About Causes of Breast Cancer

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WHO

Why it is important to tackle breast cancer and cervical cancer

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American Cancer Society

Looking for New Ways to Tackle Toughest-to-Treat Breast Cancer

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Cancer research UK

Coping with breast cancer

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It doesn't matter whether you're 16 or 36, smoker or non-smoker, homemaker or executive, man or woman - Breast Cancer does not discriminate. #PayAttention is an initiative by Avon Beauty Products to spread awareness and help beat Breast Cancer.

An initiative by:

In association with

Indian Cancer Society has an experienced network of grass root level NGO's and Women Self Help Groups along with community outreach expertise stretching over 30 years. The Indian Cancer Society works closely with the Government of India's Ministry of Health & Family Welfare, the Delhi Administration, Mahila Panchayat & NDMC. With the support of Indian Cancer Society, Avon's Breast Cancer Crusade will take vans with specialists to help women who do not have access to health care and awareness to not only teach them the method of checking themselves, but also to give preliminary tests to detect the disease.

I-CONGO is a people and citizen association, formed to govern all sectors. The mantra is don't just give, but get involved by practicing philanthropy for social justice i.e. by understanding issues and advocating for the cause. With I-CONGO's support Avon's Breast Cancer Crusade promises to raise awareness in every nook and corner urging Indian men and women to take up a breast self-examination to ensure their safety against Breast Cancer.

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